Understand your brand’s health, discover what’s working (and not working) and make actionable recommendations on areas for improvement and growth.
Our formal, strategic, 28-day brand assessment tool evaluates the various competing forces that impact the strength and performance of the brand. We evaluate the brand’s proposition including product, positioning, and communication, while also assessing the marketplace context: consumer, competition and trends. Finally, we examine internal forces and dynamics that impact the brand. The outcome is a report of findings including an assessment of brand ‘health’, strengths and opportunities, recommendations and action items, and a strategic roadmap to guide future branding.