- October 7, 2025The best names represent a big idea with emotional appeal. Nike = winning. GoPro = heroism. Red Bull = energy.…
- October 7, 2025Coach renamed its parent company Tapestry while keeping the Coach name for consumer-facing goods.
- October 7, 2025Some brands use alphanumeric models (e.g., Audi A3) to reinforce the parent brand instead of product-level names.
- October 7, 2025Product names are often approved faster with fewer stakeholders. Company names typically require CEO-level alignment.
- October 7, 2025Names that sound alike can cause mistakes or safety issues. In pharmaceuticals, FDA approval prevents confusion that could lead to…
- October 7, 2025About 95% of candidates are eliminated due to legal or domain conflicts.
- October 7, 2025Ensuring a name works across languages and cultures. Example: Gillette’s Mach3 tested in multiple countries for pronunciation and meaning.
- October 7, 2025Using scent as part of brand identity, common in luxury goods.
- October 7, 2025