- October 8, 2025B2B buyers typically consider three providers, and nine out of ten pick from that shortlist.
- October 8, 202590% of B2B buyers choose brands they already know at the start of the process.
- October 8, 2025A measure of how advanced a firm’s branding is. Levels: Nascent, Emerging, Differentiating, Amplifying.
- October 8, 2025Sowing is investing in relationships to create future cash flows. Harvesting is reaping the return.
- October 8, 2025Brands accelerate cash flow by attracting more people, more often, at higher prices.
- October 8, 2025The value a brand holds through recognition, trust, and loyalty.