Lars is a Brand Analyst supporting the Brand Naming and Brand Strategy teams.
Before to joining WANT, Lars worked at the New York Office of brand consulting firm Siegel + Gale where he was a member of the Brand Experience team. Prior to that, Lars worked at Gilmore Group, also in New York.
His client experience includes projects in the tech, banking, consumer products, airlines, and education industries.
Lars has a strong international background having lived in Switzerland, Prague and Brazil. He spent his formative years growing up in Chicago and New York. He speaks French and German.
Lars has a bachelor’s degree in International Studies with a minor in French and Central European Studies from the University of Wisconsin.