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Branding Alphia

On Monday, June 8, the new Alphia brand was officially announced after the merger of CJ Foods and American Nutrition, Inc. The company is a co-manufacturer of super-premium pet foods working with brands like Chewy, PetSmart, Smucker’s and Walmart Pure…

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Branding Kork

Founded in 2017, Eliza and Robert Wensley created Databook with the mission is to disrupt the massive $250 billion data brokerage industry. The new platform would give users the ability to log in, connect their data, customize their profile, and…

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Branding Metallic

Commvault, a recognized leader in data backup and recovery, announced the launch of Metallic, next-generation software-as-a-service (SaaS) data protection to the market, delivering Commvault's powerful core technology simply through the cloud. WANT Branding created the new Metallic brand name and…

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Branding Amerant

Mercantil Servicios Financieros, one of Venezuela's largest banks, spun off Coral Gables-based Mercantil Bank in August 2019, selling 80 percent of its shares to the public. Venezuelan investors had previously been the majority owners. Shortly after, Mercantil Bank announced plans…

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