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Branding Spire

Nationwide Mutual Insurance Company, one of the largest insurance and financial services companies in the U.S. announced the launch of Spire, a spinoff carrier which can deliver a quote in 60 seconds and will predominantly base rates on the policyholder’s driving.

Using Spire’s mobile website, a customer can purchase auto insurance coverage by simply scanning a driver’s license and answering four questions about driving behavior.

WANT Branding collaborated with Ogilvy Consulting to create the name ‘Spire’.

https://www.repairerdrivennews.com/2019/10/18/nationwides-spire-spinoff-uses-phone-telematics-offers-quote-in-60-sec-will-examine-auto-claims-next/

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