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eOne Music has changed its name to MNRK Music Group, effective immediately.

The MNRK name (pronounced Monarch) follows Hasbro’s sale of its eOne music division to entities controlled by Blackstone for USD $385 million earlier this year. The deal adds to a portfolio of music companies under Blackstone that also include music rights org SESAC. Assets owned by MNRK Music Group include the Death Row Records catalog and Dualtone Music Group.

WANT worked with the entertainmentOne team to create the new name and the brand identity system.
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