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Brand Identity

Brand identity is the visible representation of your brand. It includes elements like the logo, color, design, that identify and distinguish your brand in your customer’s mind.

But, brand identity is more than just the logo and color scheme – it includes all the visual ways in which your company is represented across every brand touchpoint – from your digital to analog, brochures to website and advertisements to uniforms.

At WANT, we see design as platform to a powerful and differentiated and business transformation.

Our world-class design team knows how to push the boundaries to deliver extraordinary brand identity solutions that make business strategy visible, reinforce customer appeal, and deliver impact to the bottom line.

Brand Identity Process

Conduct desk research, stakeholder interviews and competitive brand audits to understand the business, customer context and market space.

Create the new logo and brand identity & key elements for visual branding.

Prepare brand guidelines document including identity style guide, fonts, & color palette.

Plan and deliver key launch activation materials.

Why Choose WANT?

1. A LEGACY OF GREAT BRAND IDENTITIES

We have consistently delivered great brand logos and brand identities for over 1000 companies – in both B2B and B2C and from the largest enterprises to early stage startups.

2. STRATEGY IN EVERYTHING

Everything we do is driven by strategy. The logos and brand identity systems we create are crafted with our client’s unique strategy and positioning guiding us.

3. TRUST THE PROCESS

Consistent with our approach to brand strategy and brand naming, we follow a careful process to ensure we reach the right brand logo and identity solution. We start with a brief, outlining the strategy and guidelines for our design team. Then we work through a funnel to present, refine, represent, and reach a powerful solution.

Brand Identity Services

LOGO DEVELOPMENT

Our world-class design team has perfected a logo development process that consistently delivers memorable and iconic logo designs that stand the test of time.

VISUAL IDENTITY SYSTEMS

Visual identity systems showcase the full visual experience of a brand including color, texture, photography, videography, and type, and more. By examining all brand touchpoints, a visual identity system creates visual clarity and coherence to external audiences.

BRAND GUIDELINES

Brand guidelines are clearly defined rules and standards that communicate how your brand should be represented to the world. Think of it like a brand ‘rulebook’ that centralizes the overall look and feel of your brand identity and guides internal stakeholders on how to effectively deploy the brand.

IDENTITY RESEARCH

Our team of research experts can evaluate logo designs to validate the desirability and effectiveness of our visual identity recommendations.

BRAND ACTIVATION

Brand activation is about making audiences aware of your new brand across all touchpoints, experiences and engagements. Our brand activation teams work with you to ensure we can effectively bring the brand to life through launch and beyond.

WEBSITES

Websites are often the first and most visible interaction your customers have with your brand. Whether you just need a simple design look n’ feel to hadn off to your web provider, or if you need a full, turnkey websites, we’re here to help.

East
New York, NY
bob@wantbranding.com

South
Miami, FL
j.bell@wantbranding.com

West
San Francisco, CA
john@wantbranding.com

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