Ascertain

Aegis Ventures, a venture creation studio, and Northwell Health, New York’s largest healthcare provider, came together with a visionary purpose: to transform healthcare by addressing the field’s toughest challenges. Leveraging Aegis’s dynamic approach to venture creation and Northwell’s vast expertise in clinical care, the two organizations aimed to create companies capable of tackling systemic healthcare inequities through AI-driven solutions. This partnership, formed in 2021, envisioned a joint venture that could bridge gaps in healthcare access and quality, using cutting-edge technology to improve outcomes and deliver lasting impact.

To encapsulate the ambitious goals of this partnership, we developed the positioning “Something Greater”—a core concept that highlighted the joint venture’s potential to achieve extraordinary results in healthcare. This idea laid the foundation for the new brand’s narrative, capturing a commitment to creating transformative, patient-centered solutions

Naming posed a unique challenge: to find a word that was meaningful, distinctive, and anchored in the language of discovery and innovation. After exploring thousands of ideas, Ascertain emerged as the ideal choice. Rooted in the meaning “to find out for certain,” Ascertain perfectly aligned with the venture’s focus on discovery and the relentless pursuit of effective solutions. The name’s subtle reference to “AI” further reinforced the focus on advanced technology in healthcare innovation.

For the visual identity, we crafted a simple yet powerful wordmark that tilts the “A” to create a greater-than symbol, embodying Ascertain’s commitment to delivering something greater in healthcare and underscoring its brand promise.