skip to Main Content

What We Do

WANT is a team of global experts focused on creating brands for every kind of business – from the world’s biggest brands to small and medium-sized companies. We also partner with VCs and Private Equity firms to brand their portfolio businesses. Although we’ve been around for over two decades, we’re more like a scrappy startup, ready to work at restless speed to deliver world-class brands for our clients.

Based in three of America’s most exciting cities – New York, Miami and San Francisco – WANT is an entrepreneurial agency made up of small, senior-level teams who are hands-on from start to finish.

We approach every assignment with passion, dedication and curiosity, ready to do the best work of our lives.

Brand Strategy

According to June 2020 Gartner survey, thirty-three percent of CMOs rank brand strategy as one of their top three priorities amidst the Covid-19 pandemic.

Our Strategy services focus on answering two critical questions:
– what does your brand stand for, and to whom?
– what’s the right go-to-market brand strategy to best serve your customers?

Brand Definition creates a common understanding of what your brand stands for to customers and employees. Our Brand Definition work is underpinned by a Brand Positioning – a big, simple, impactful phrase (think: Starbucks’ The Third Place) that conveys the brand’s purpose, helps you stand out and speaks to the highest value your brand delivers to your customers.

Brand Architecture helps to organize the way your brand(s) go-to-market from an outside-in – customer-based – perspective. It’s not about telling clients what you make, it’s about telling them how you can serve their needs and what they want.

// Brand Evaluation
// Brand Definition / Positioning
// Brand Messaging
// Brand Architecture


Brand Naming

Our Naming services include name development, trademark evaluation, linguistic analysis, and consumer research. Our dedicated in-house team of naming experts delivers powerful, memorable names that cut through the clutter and live forever.

For larger brands, we offer retainer agreements that enable us to be your ongoing naming partner. These longer-term assignments enable us to organize and optimize product/service names across an enterprise, as well as to be on call every month for any type of name development needs.

No other agency can match our naming experience nor the range of corporate/product brands we’ve named across every industry category. Take a look at the brand names we’ve created over the past 30 years to see how good we are.

// Company Naming
// Product Naming
// Trademarks & Linguistics Checks
// Naming Strategy & Guidelines


Brand Identity

Our Identity services help your brand to visually stand out – not just in your logo, but consistently and coherently across every single brand touchpoint and customer experience.

We’ll help you create a unique and differentiating logo/visual identity that blends the perfect combination of type, style, symbol and color. We create visual identities designed to be used across all digital and analog brand touchpoints. We deliver smart brand guidelines, workshops, and communication tools, to help ensure your brand identity creates is effectively deployed for all audiences – external and internal.

Inform and evaluate branding activities through research programs designed to uncover the beliefs, perceptions and expectations of current and prospective consumers.

// Logo Design
// Logo Style Guide
// Label & Packaging
// Website & Activation


Brand Research

Our Research services deliver data-driven insights in two main areas – discovery and validation.

BrandIQ is our in-depth quantitative customer research tool that reveals deep understanding of consumer loyalty, brand awareness, brand strengths, consumer needs, attitudes, motivations, preferences, and expectations as they relate to the brand and key competitors.

BrandCam™ is a fast-track insights tool that video captures in situ consumers to reveal attitudes and awareness of brands and customer needs.

BrandGauge is our quantitative research tool designed to assess and measure the effectiveness of new branding brand work (e.g., brand positioning ideas, name options, and logo designs).

BrandTrack provides ongoing tracking studies to monitor brand health, branding effectiveness and how likely customers would be to recommend your brand to a friend or colleague.

// BrandCam™ Research
// Quantitative Studies
// Brand Measurement
// Brand Performance


The Way We Work

Simple is smart

We reject complexity, jargon and textbook approaches to branding. Branding should be as straightforward as possible. We believe that simple ideas enter the brain faster.

Built for speed

We deliver big brand agency experience at start-up speed. We work faster and smarter than any other agency out there.

Stand out from the crowd

Our goal is to create great brands, but, in many ways, our job is far simpler: it’s to make you look good. Great work, great ideas delivered to be brutally effective and memorable.

The Business Business

We’re not a branding business, we’re a “business-business”. We create brands that are built to perform and designed to deliver results that go right to the bottom line.

New York, NY

Miami, FL

San Francisco, CA

Back To Top