Our Research services deliver data-driven insights in two main areas – discovery and validation.
BrandIQ is our in-depth quantitative customer research tool that reveals deep understanding of consumer loyalty, brand awareness, brand strengths, consumer needs, attitudes, motivations, preferences, and expectations as they relate to the brand and key competitors.
BrandCam™ is a fast-track insights tool that video captures in situ consumers to reveal attitudes and awareness of brands and customer needs.
BrandGauge is our quantitative research tool designed to assess and measure the effectiveness of new branding brand work (e.g., brand positioning ideas, name options, and logo designs).
BrandTrack provides ongoing tracking studies to monitor brand health, branding effectiveness and how likely customers would be to recommend your brand to a friend or colleague.
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