Brand Naming
WANT Branding is one of the world’s best naming agencies.
At WANT, naming companies and products is in our blood. It’s how we started as an agency 24 years ago.
We’ve named some of the biggest brands on the planet like Gillette Mach3 razor, Sirius Radio, Cingular, Dell Inspiron, Call of Duty, The Cosmopolitan Casino, Cricket Wireless, the Aria Casino, Nexium, OneWorld Airline Alliance, and more.
Take a look below to see some of our best work: over 350 category-defining brand names.
No other naming agency comes close to our experience and expertise.
Want a game-changing brand name? Want to work with the #1 most recommended naming & branding agency in the US?
Get in touch with the experts at WANT today. Let’s talk.
Why Choose WANT?
1. Amazing Names Created Here
We deliver amazing, game-changing brand names. Go ahead, compare the brands we’ve named against the names created by other agencies. Only WANT Branding can deliver bold and memorable names with a built-in wow factor.
2. Naming Made Easy
We know how hard it is to come up with a name for products, services and companies. Things like trademark conflicts, “.com”/URL availability, linguistic & cultural appropriateness are huge barriers to finding the right name. Only WANT Branding has the experience and track record to make it easy to help you find the perfect name.
3. Bona Fide Naming Experts
Our in-house team of experts works fast and smart to deliver memorable, creative and trademark-viable name ideas. Only WANT Branding delivers powerful, original names that cut through the clutter. Beware of general branding agencies who claim they can do ‘naming’. These agencies will often just bundle in ‘naming’ as part of a broader package of branding services. Other agencies don’t have a specialist team of in-house naming experts like we do.
4. ‘Sherpa-like’ Project Leaders
Our highly skilled team of experts will guide you through the naming process all the way to to top. We know all the pitfalls in creating a name and how to navigate and overcome every challenge. Together, we’re by your side, every step of the way. Only WANT Branding can help you find a unique, memorable, category-defining name.
5. C-Suite Superstars
Our expert naming team has tons of experience and credibility in the boardroom, too. Whether it’s presenting a final set of names to your leadership team, or arming you with a strong presentation of our name recommendations, only WANT Branding has the tools and experience to help you get buy-in and approval on a final name.
6. Research Gurus
Our in-house team of researchers can test and validate names to give you the data, insights and confidence to help select a final name. Only WANT Branding can deliver research services through our integrated, in-house team.
7. Trademark Pros
Finding a legally viable name is really, really hard. Almost half a million new trademark applications are filed every year. Only WANT Branding can integrate trademark checks into the process so we can make sure the name ideas we present have a strong chance of being available. And, we have a team of trademark attorneys on hand to help to facilitate applications and approvals.
8. Smart Risktakers
9. More Than Naming
Most naming agencies can only do one thing: naming and that’s it. Naming-only agencies might help you to create a catchy word or name but why would you just stop there? Only WANT Branding can offer a fully integrated suite of services including Brand Strategy, Brand Identity and Brand Research to bring your new brand name to life and get you to launch.
10. Thirty Years Of Very Happy Clients
Brand Naming Process
1. Discovery & Naming Blueprint
The naming process kicks-off with a client work session – by Zoom or in person – to get briefed on the company, product or technology we’ll be naming.
At the kick-off meeting, you’ll brief us on the product and discuss/agree on some parameters to guide name creation. We’ll agree on a checklist of name criteria, the core attributes and benefits of the new brand, and recommend the types of names we think will work the best (check out our TED Talk “How to create a unique brand name” to get an overview on the 7 types of names). We’ll also work with you to determine what the name should communicate by identifying 4-6 conceptual naming ‘avenues’ to guide creative exploration.
The information and output from this work session will then be summarized into a brief we call NamingBlueprint – this will be the strategy that will guide our naming team and also be your lens through which to evaluate name ideas
2. Name Development
Using the NamingBlueprint as the brief, our in-house naming team will get to work developing hundreds of ideas. To save time, we’ll conduct trademark checks as we create names as well as doing Google searches and URL checks to eliminate any obvious brand name conflicts. Our goal is to create a strong range of name ideas for the the first presentation.
In the Round 1 naming presentation, we will present our NamingBlueprint as a reminder of the creative brief we’ve followed along with our 20 best name candidates. Each name will appear in a consistent graphic form along with a rationale and derivation of why we think the name works.
At the end of the Round 1 naming presentation, we’ll agree on a shortlist of names to keep in the running and agree on the strategic areas of focus for naming in Round 2
3. Name Refinement
In Round 2, once again, we’ll develop hundreds of ideas, guided by feedback from Round 1, and perform basic trademark and Google checks.
In the Round 2 presentation, we’ll share a new set of 20 name ideas and re-present the top candidates preferred from Round 1.
4. Name Validation
Before the final name is selected, the top shortlist of names must undergo trademark checks by trademark counsel.
Most of our clients use their own in-house legal team to conduct the final trademark checks, but WANT has a team of trademark lawyers it works with regularly if you’d like our help to conduct searches or handle the paperwork for the trademark registration.
Our expert team of research staff can assist with name evaluation research and we also have a worldwide network of linguists to make sure the new brand name doesn’t sound inappropriate or embarrassing in any language in relevant countries.
Brand Naming Services
NAME DEVELOPMENT
For three decades, we’ve perfected a name development process that consistently delivers great brand names for all kinds of businesses, products, and services.
TRADEMARK SCREENING
Trademark screening is embedded into our name development process to ensure your name is legally ‘ownable’.
RESEARCH & LINGUISTICS
We evaluate names using a worldwide network of linguistic experts to guarantee relevance in global markets. We can also work with you to conduct customer name evaluation research.
NAME STRATEGY
Naming architecture and strategy should be intuitive and seamless for your customers. We can help create naming architecture and naming conventions that deliver a great customer experience.
TAGLINE DEVELOPMENT
We can help you create taglines that reinforce your brand strategy and messaging while helping your business and brand grow.
DOMAIN & SOCIAL MEDIA HANDLE ACQUISITION
We can help you assess, create, and secure domain names and social media handles to ensure your brand succeeds across channels.
Ready to get started?
Join the thousands of brands that have trusted WANT to name their businesses, products, and properties.
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