WANT Branding Named #1 Branding Company Worldwide
April 18, 2019WANT Branding Named Best Branding & Naming Agency on Clutch Worldwide and Locally Want Branding is excited to announce that we have been…
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6 in 60 // six insights in sixty seconds: BRAND ARCHITECTURE
April 11, 20191. More than “houses” David Aaker’s famous edict of "House of Brands" vs. "Branded House" is a neat way of summarizing the two main types of…
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6 in 60 // six insights in sixty seconds: BRAND POSITIONING
April 11, 20191. Positioning is not a tagline A brand positioning is the 1-5 words that define what you stand for and why people should care about you. A…
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6 in 60 // six insights in sixty seconds: BRAND NAMING
April 10, 20191. Confirm the most important decision-makers Before you do anything, figure out who needs to be involved. Who’s in charge? and when the…
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Finding a safe haven: Brand name co-existence
March 11, 2019Last year, Amazon raised eyebrows when it announced a healthcare venture with Berkshire Hathaway and JPMorgan Chase. It was still in the…
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