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Brand New! Northwell Holdings and Aegis Ventures Launch Caire

Brand New! Aegis Ventures, a next-generation startup studio, has partnered with Northwell Health to launch Caire, a novel, first-in-class joint venture between a major health system and a venture studio. Caire’s ambitious mission is to build scalable infrastructure for virtual health care companies…


Class of 2022 – Notable Names Branded by WANT

Time once again to honor our 'Class of 2022' . A selection of the new companies, products and brands that WANT Branding named and launched in the past 12 months. Congrats to all of our wonderful clients & excited to see…


The Manifest Highlights WANT as One of the Most-Reviewed Naming Agencies Globally

WANT Branding is a twenty-first-century brand agency that offers in-house, world-class expertise across four major disciplines of branding: brand strategy, brand naming, brand identity, and brand research. We’re a team of global experts focused on creating brands for every kind…


Brand New! Northwell Holdings and Aegis Ventures Launch Upliv, a Comprehensive Digital Health Company for Menopause

Northwell Holdings and Aegis Ventures inked an agreement today for the formation of Upliv, a women's virtual care start-up that aims to raise the bar for clinical menopause support. Aegis approached WANT in need of a partner that could swiftly…


Named by WANT, Secureworks’ Taegis reaches $200M ARR goal in 24 months

Secureworks, majority-owned by Dell Technologies and best known as an MSSP services company, recently reported that annual recurring revenues for its Secureworks Taegis offering – a cloud-native extended detection and response (XDR) platform – had jumped to $201 million in…


EG Medical adopts new corporate name and identity: Atalys

EG Medical announced today the change in its corporate name to “Atalys”. As part of the name change, the company has released a new corporate logo and launched a new website at Atalys is a vertically integrated manufacturing platform…


Named by WANT, WithSecure™ recognized as a Program of the Year Award Winner at Forrester’s B2B Summit EMEA 2022

Helsinki, Finland – WithSecure™ today announced that it has won a Program of the Year Award for the launch of its new B2B brand. The Program of the Year (PoY) Award winners are being recognized at B2B Summit EMEA 2022,…


PRO Unlimited announces company rebrand to Magnit

PRO Unlimited, an Integrated Workforce Management (IWM) platform provider, today announced that it is changing its name to Magnit™, effective immediately. The name change is part of a larger rebranding effort to showcase the company’s commitment to stewarding the next era…

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