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Xperi

Background & Challenge: Founded in 1990, Tessera originally focused on the research and development of semiconductor packaging technology. Throughout its history, Tessera had been a leader in innovating and licensing technology and intellectual property. Its customers included many of the…

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Branding Alphia

On Monday, June 8, the new Alphia brand was officially announced after the merger of CJ Foods and American Nutrition, Inc. The company is a co-manufacturer of super-premium pet foods working with brands like Chewy, PetSmart, Smucker’s and Walmart Pure…

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Bad Birdie’s Masterclass In Branding

Bringing brands to life is what we do, so we can’t help but tip our hats (or in this case golf clap) when a great brand is born. Bad Birdie is an apparel company bringing a more expressive style to…

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Branding Sincro, An Ansira Company

Ansira Partners, Inc. an independent global marketing services and solutions company, announced the completion of the acquisition of the CDK Global (Nasdaq: CDK) Digital Marketing Business, which has been rebranded as Sincro. The agreement to acquire the company was signed…

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Exogenic Shock

Brand name creation involves massive amounts of due diligence. Legal and trademark checks in all countries of use, along with linguistic and cultural checks to help ensure naming ‘fails’ don’t happen. But sometimes, exogenic factors (i.e. outside forces) have an…

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Branding Considerations for Mergers & Acquisitions

Branding is perhaps the most overlooked aspect of mergers and acquisitions. This relegation of the brand is a missed opportunity to communicate a new, compelling vision for the merged entity. In a 2006 study of over 200 M&A’s, MIT Sloan…

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Looking For Brand Clarity in 2020?

Brand success can only be achieved if you create a clear verbal definition of your brand – what you stand for, why you matter and why your audiences should care about you. [3 MIN READ] It’s a new year, a…

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Best & Worst Names from CES 2020

This week was CES aka the Consumer Electronics Show, the gargantuan technology conference where 200,000 attendees descend on Vegas for three days of show and tell, schmoozing and parties. Companies have spent countless hours dreaming up some of the coolest,…

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