‘What’s in a Name?’ barked a headline on CNN.com last week.
November 2, 2018Underneath the immortal Shakespearean headline were several major corporate name-change news stories. First WeightWatchers, announced a name…
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Want-Named Veza Sur Brewing Co To Open In Wynwood
January 21, 2018Anheuser-Busch InBev is adding another brand to its craft-and-import-focused, “high-end” portfolio with the launch of Veza Sur Brewing Co…
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Huffpost's Bold New Look
April 28, 2017As our means of acquiring news and information continue to digitize, so do the media outlets who provide us with news stories. The…
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Fantastic Brands And Where To Find Them
January 23, 2017Would the movies ‘Fantastic Beasts and Where to Find Them” and “Rogue One” have performed as well at the box office if J.K. Rowling and Star…
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Modulating Your Brand’s Promise
January 16, 2017There are many brands whose promise or promises are universally felt or received. Drink a Starbucks espresso and you’ll get a moment to…
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