6 IN 60 // Six Insights in Sixty Seconds: BRAND IDENTITY GUIDELINE
May 24, 20191. Start with why Why are you creating a logo or considering a logo refresh? It may be for strategic reasons such as a new brand, a name…
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6 IN 60 // SIX INSIGHTS IN SIXTY SECONDS: BRAND MESSAGING GUIDELINE
May 22, 20191. Messaging equals three things Messaging is about creating clarity around the brand’s positioning to key audience stakeholders. Messaging…
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WANT Branding Named #1 Branding Company Worldwide
April 18, 2019WANT Branding Named Best Branding & Naming Agency on Clutch Worldwide and Locally Want Branding is excited to announce that we have been…
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6 in 60 // six insights in sixty seconds: BRAND ARCHITECTURE
April 11, 20191. More than “houses” David Aaker’s famous edict of "House of Brands" vs. "Branded House" is a neat way of summarizing the two main types of…
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6 in 60 // six insights in sixty seconds: BRAND POSITIONING
April 11, 20191. Positioning is not a tagline A brand positioning is the 1-5 words that define what you stand for and why people should care about you. A…
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