Giving a name to AI: cautionary tales and advice for brands
January 30, 2024
The AI Gold Rush is in full swing and brands of all stripes are rushing to establish their particular niches in this hugely profitable and increasingly crowded industry. New AI-centered brands, departments and products are cropping up by the day, each requiring a name that is, ideally, both memorable and unique.
Our founder and CEO, Jonathan Bell, gave a quote to The Drum: “Every single company, whether a candy bar manufacturer or a software company, seemingly has to show that it is doing something to leverage AI, and that often requires some kind of adjacent brand, which, of course, then needs a name.”
Read the full article at https://www.thedrum.com/news/2024/01/30/giving-name-ai-cautionary-tales-and-advice-brands
