The AI Gold Rush is in full swing and brands of all stripes are rushing to establish their particular niches in this hugely profitable and increasingly crowded industry. New AI-centered brands, departments and products are cropping up by the day, each requiring a name that is, ideally, both memorable and unique.

Our founder and CEO, Jonathan Bell, gave a quote to The Drum: “Every single company, whether a candy bar manufacturer or a software company, seemingly has to show that it is doing something to leverage AI, and that often requires some kind of adjacent brand, which, of course, then needs a name.”

Read the full article at https://www.thedrum.com/news/2024/01/30/giving-name-ai-cautionary-tales-and-advice-brands