Informa Markets Fashion has a new name (created by WANT): MMGNET Group (pronounced “Magnet”), a new parent brand comprised of its existing B2B fashion-event brands — MAGIC, COTERIE, PROJECT and SOURCING at MAGIC.

The mission of the new parent brand is to unify and deepen its offerings through exclusive content programs, research-driven market insights and seasonal trend forecasting, Kelly Helfman, President of MMGNET Group, said. “We are always exploring new markets and opportunities for our customers. MMGNET provides more live connection touch points throughout the fashion calendar, new digital marketing opportunities that expand reach and awareness, and a platform to innovate, pilot and test new formats and new approaches to our live event products that support current and future industry and customer needs.”