Trying to move your brand forward. But feeling stuck?
Many companies are trying to tackle brand challenges themselves. And why not? They have smart marketing teams, creative resources and more tools than ever to generate ideas quickly.
The challenge isn’t generating more ideas. It’s knowing which brand story is right for your business. Sometimes you need an experienced, independent perspective — someone who listens, learns about your business and brand context, and brings 30+ years of storytelling expertise to the challenge at hand.
Anyone can generate a hundred ideas now. Almost no one can tell you which ones and which story is worth telling.
AI has made idea generation infinite and nearly free. A founder with a laptop can produce a wall of name candidates or a dozen positioning statements in seconds. For some, that may mean a magic bullet solving their brand problem. But for most, it means infinite options, endless slop, and increasing confusion as to what to stand for and what story to tell.
What AI can’t do is tell you which idea is true to your business, ownable against your competitors, and strong enough to hold up in a boardroom or a customer’s mind three years from now. That’s judgment — and judgment is what 35 years of doing this for real clients builds.
Sprints & Workshops give you focused access to that judgment — without committing to a full engagement.
Focused expertise to help you move forward.
WANT’s Sprints & Workshops are focused, senior-led engagements designed to help companies solve important brand challenges quickly. Whether you need to align leadership around a brand positioning, understand what’s holding your brand back, find a new name or refresh your brand for what’s next, we bring the experience, objectivity and process to help you move forward at speed.
Positioning Workshop
Define what your brand stands for. And why it matters. A live working session with your leadership team to assess where your brand stands today and explore where it should go to support your business and growth plans.
You leave with: A clearer picture of where your business and brand stand today, and where you should position your brand to support your growth goals.
Naming Workshop
Find the right territory before finding the right name. Designed for new businesses, products or companies questioning whether their current name is still working.
You leave with: A defined naming opportunity space, initial directions, and clear next steps.
Brand Diagnostic
Find out what’s helping your brand. And what’s holding it back. A comprehensive, independent look at your brand today, from brand positioning to brand identity to a comprehensive assessment of whether your brand is fit for your growth goals.
You leave with: A clear assessment of your brand today, including your WANT Brand Scorecard, and a roadmap for what to do next.
Brand Refresh Sprint
Make your brand stronger without starting over. A focused discovery leads into a refreshed brand positioning, messaging, logo and visual identity, concentrating effort on the areas that can have the greatest impact.
You leave with: A stronger, more relevant brand and the core tools needed to put it into market.
We have been building world-class brands for large enterprises and savvy startups for 35+ years.
“It’s knowing how to listen. Knowing which questions to ask. Knowing when to challenge. Knowing what matters and what doesn’t. And knowing how to help a room full of smart people find common ground.”
— WANT Founder & CEO Jonathan Bell
Jonathan has spent 35 years helping organizations navigate complex brand challenges. He has worked with 41 of the Fortune 100 and nearly one-third of the world’s 100 Best Global Brands, alongside CEOs, CMOs, boards and leadership teams. He is also the author of The Sixth Power: Why Brand Is the Business Advantage Leaders Keep Underestimating, and creator of the TED Talk How to Create a Great Brand Name, viewed more than 3 million times.