Trying to move your brand forward. But feeling stuck?
Many companies are trying to tackle brand challenges themselves. And why not? They have smart marketing teams, creative resources and more tools than ever to generate ideas quickly.
But more resources and more ideas don’t always make the answer clearer. Opinions multiply. Decisions get revisited. Teams struggle to align. And what started with momentum can quickly get stuck. The challenge isn’t generating more ideas. It’s knowing which ideas are right and getting everyone moving in the same direction.
Sometimes you need an experienced, independent perspective. Someone who listens, learns your business, sees the blind spots, challenges assumptions and uncovers opportunities.
Someone who can help get you unstuck.
Focused expertise to help you move forward.
WANT’s Sprints & Workshops are focused, senior-led engagements designed to help companies solve important brand challenges quickly.
Whether you need to align leadership around your positioning, understand what’s holding your brand back, find a new name or refresh your brand for what’s next, we bring the experience, objectivity and process to help you move forward.
Brand Diagnostic
Find out what’s helping your brand. And what’s holding it back.
Before you start changing things, it helps to understand what actually needs changing.
We take a comprehensive, independent look at your brand today, from positioning and messaging to identity, competitive landscape, customer perceptions and the changing dynamics of your category.
We listen to leadership, examine the evidence and identify the strengths to build on, the gaps that need attention and the opportunities you may be missing
You leave with: A clear assessment of your brand today, prioritized opportunities for improvement and a roadmap for what to do next.
Brand Refresh Sprint
Make your brand stronger without starting over.
Not every company needs a major rebrand. Sometimes a focused intervention can make a significant difference.
A focused discovery leads into refreshed positioning, messaging, logo and visual identity, concentrating e ort on the areas that can have the greatest impact. This builds on the original Refresh concept of strengthening the brand without automatically starting over.
You leave with: A stronger, more relevant brand and the core tools needed to put it into market.
Positioning Workshop
Define what your brand stands for. And why it matters.
A live working session with your leadership team to assess where your brand stands today and explore where it should go.
We listen to dfferent perspectives, examine your business, customers and competitive context, and work together to identify the positioning opportunities with the greatest potential.
You leave with: A clearer picture of where you stand, where you could go and the directions worth pursuing.
Naming Workshop
Find the right territory before fifinding the right name.
Designed for new businesses, products or companies questioning whether their current name is still working.
We explore the competitive landscape, define the strategic and creative territories worth pursuing and move into live ideation.
You leave with: A defined naming opportunity space, initial directions and clear next steps. This retains the core structure from John’s workshop concept, including competitive review, naming territories and live ideation.
Experience matters. So does trust.
These aren’t off-the-shelf workshops run by junior facilitators.
WANT Founder & CEO Jonathan Bell has spent 35 years helping organizations navigate complex brand challenges. He has worked with 41 of the Fortune 100 and nearly one-third of the world’s 100 Best Global Brands, alongside CEOs, CMOs, boards and leadership teams.
But experience isn’t simply knowing branding.
It’s knowing how to listen. Knowing which questions to ask. Knowing when to challenge. Knowing what matters and what doesn’t. And knowing how to help a room full of smart people find common ground.
Jonathan is also the author of The Sixth Power: Why Brand Is the Business Advantage Leaders Keep Underestimating, creator of the TED Talk How to Create a Great Brand Name, viewed more than 3 million times, and has shared his thinking on branding at Wharton, IE University and other leading institutions