Sprints & Workshops
Positioning Workshop
One Day
Define what your brand stands for and why it matters.
A live working session with your leadership team to assess where your brand stands today, surface where opinions diverge, and agree on where it should go next.
Are you having problems with:
- Knowing what your brand stands for
- Getting leadership aligned on business and brand strategy
- Identifying the business and brand opportunity space
- Creating powerful brand positioning ideas
A rudderless brand is a directionless business.
Designed for leadership teams who know they have a problem, and are ready to move but can’t yet agree on which direction. We bring 30 years of brand and business strategy excellence and apply it to your business.
Together, we work to understand your current business, your competitive moats, threats, customer needs and unmet needs, market trends and direction – ultimately informing how your brand should be positioned to ensure your business unlocks growth.
AI can generate a dozen positioning statements in seconds. It can’t tell you which one is true to your business, ownable against your competitors, or strong enough to survive contact with a boardroom. Only human experience and 35 years of brand building can deliver that clarity.
You leave with: A clearer picture of who you are as a business and brand, where you stand, where you can go, and the brand positioning directions worth pursuing.
How the day runs
One day, four steps
Before the day
Prep
We review your business, customers / target customers and competitor brand positioning so we can hit the ground running the day of the workshop.
Morning
Perspectives
We open by working directly with leadership teams using our proprietary frameworks to 1) align on business strategy and 2) identify the brand strategy opportunity space.
Afternoon
Territories
Once we’ve aligned on the brand opportunity space, we ideate on creative territories and positioning ideas that will strategically and creatively reposition your brand.
Close
Direction
You leave the day with a shared point of view on where the brand should go and what to do next and a brand positioning deliverable deck memorializing the day’s work.