Sprints & Workshops
Naming Workshop
Half Day
Navigate the complex world of brand naming with the leading naming expert.
A focused naming working session for startups and established businesses looking for expert guidance in naming their offerings.
Are you having problems with:
- Navigating the legal and trademark complexities of naming
- Generating creative name ideas that are viable and will resonate with customers
- Choosing between the seemingly endless potential name options
- Landing on a name, and presenting it in a way that ensures leadership buy-in
A name is a strategic asset. Treat it like one.
Designed for teams naming something new, or questioning whether what they’ve got is still working. We bring 30 years of naming experience and apply it directly to your business, brand, and naming needs.
Together, we explore the competitive naming landscape, define the strategic and creative territories worth pursuing, and move into live ideation — so you leave with real candidates, not a homework assignment. We provide clarity on legal realities and clear next steps.
AI can generate a thousand name candidates in a minute. It can’t tell you which one clears legally, earns trust, or actually works in the room.
You leave with: A defined naming opportunity space, initial directions, and next steps.
How the session runs
Half a day, four steps
Before the session
Prep
We review your business, category and competitors’ names so no time is spent getting up to speed.
First hour
Landscape
We map the competitive naming landscape together, identify potential naming themes to explore, and create a clear naming brief.
Midday
Ideate
We move straight into live naming ideation against the territories and brief, so you leave with real, viable name candidates your team can get behind.
Close
Activate
We give you a clear shortlist of name candidates and the precise next steps needed to clear, register and begin using the name effectively.