Brand Identity

[vc_row full_width=”stretch_row_content” wpex_bg_overlay=”dark” wpex_fixed_bg=”fixed-top” css=”.vc_custom_1686063192036{padding-top: 50px !important;padding-bottom: 50px !important;background-image: url(https://wantbranding.com/wp-content/uploads/2023/06/2.png?id=7598) !important;}” wpex_bg_overlay_color=”#ffffff” wpex_bg_overlay_opacity=”.6″][vc_column][vcex_heading text=”Brand Identity” bottom_margin=”25px” tag=”h1″ text_align=”center” font_size=”d:54px|tl:50px|tp:48px|pl:42px|pp:42px” css=”.vc_custom_1685995097911{margin-top: 0px !important;padding-top: 0px !important;}” line_height=”1.15″ color=”#000000″ color_hover=”#000000″][vcex_spacing size=”40px”][vc_column_text width=”900px” text_align=”center” font_size=”d:16px|pp:22″ line_height=”1.5″ color=”#020202″ css=”.vc_custom_1687449577708{padding-top: 40px !important;padding-right: 40px !important;padding-bottom: 40px !important;padding-left: 40px !important;background-color: rgba(255,255,255,0.85) !important;*background-color: rgb(255,255,255) !important;}” font_weight=”normal”]

Brand identity is the visible representation of your brand. It includes elements like the logo, color, design, that identify and distinguish your brand in your customer’s mind.

But, brand identity is more than just the logo and color scheme – it includes all the visual ways in which your company is represented across every brand touchpoint – from your digital to analog, brochures to website and advertisements to uniforms.

At WANT, we see design as platform to a powerful and differentiated and business transformation.

Our world-class design team knows how to push the boundaries to deliver extraordinary brand identity solutions that make business strategy visible, reinforce customer appeal, and deliver impact to the bottom line.

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[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row full_width=”stretch_row” remove_bottom_col_margin=”true” css=”.vc_custom_1688159092657{background-color: #2d4560 !important;}”][vc_column][vc_row_inner css=”.vc_custom_1688158939998{padding-top: 10px !important;padding-right: 12px !important;padding-bottom: 12px !important;padding-left: 12px !important;background-color: #2d4560 !important;}”][vc_column_inner][vcex_icon_box heading=”” icon_spacing=”10px” align_center=”true” heading_type=”div” url_wrap=”true” onclick=”custom_link” onclick_target=”_blank” heading_color=”#ffffff” image=”6610″ image_width=”70px” font_size=”18px” font_weight=”normal” font_color=”#ffffff” width=”520px” onclick_url=”https://clutch.co/profile/want#highlights” classes=”clutch-icon-box”]#1 Most Recommended Branding & Naming Agency[/vcex_icon_box][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row full_width=”stretch_row_content_no_spaces” content_placement=”middle” remove_bottom_col_margin=”true” css=”.vc_custom_1627563226202{background-color: #00112f !important;}”][vc_column][vcex_image_grid columns=”5″ pagination=”disabled” image_ids=”7386,7380,7375,7378,7381,7382,7377,7383,7636,7388,7632,7376,7385,7374,7384,7631,7633,7639,7634,7635,7640,7637,7643,7638,7641″ columns_gap=”none” columns_responsive_settings=”tl:7|tp:5|pl:4|pp:3″][/vc_column][/vc_row][vc_row full_width=”stretch_row” remove_bottom_col_margin=”true”][vc_column][vcex_spacing size=”60px”][vcex_spacing visibility=”hidden-phone”][vcex_heading text=”Brand Identity Process” tag=”h2″ text_align=”center” font_size=”54px”][vcex_spacing size=”20px”][vcex_spacing size=”20px” visibility=”hidden-phone”][/vc_column][/vc_row][vc_row full_width=”stretch_row”][vc_column][vcex_image align=”center” image_id=”8058″ width=”100%” visibility=”hidden-phone”][vc_row_inner equal_height=”yes” content_placement=”top” css=”.vc_custom_1686719141236{padding-right: 44px !important;}”][vc_column_inner width=”1/4″][vcex_image align=”left” image_id=”7692″ visibility=”visible-phone” width=”100%”][vc_column_text css=”.vc_custom_1687895345297{margin-top: 20px !important;border-top-width: 5px !important;padding-top: 20px !important;border-top-color: #af2081 !important;border-top-style: solid !important;}”]Conduct desk research, stakeholder interviews and competitive brand audits to understand the business, customer context and market space.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/4″][vcex_image align=”left” image_id=”7702″ visibility=”visible-phone” width=”100%”][vc_column_text css=”.vc_custom_1686761490098{margin-top: 20px !important;border-top-width: 5px !important;padding-top: 20px !important;border-top-color: #002441 !important;border-top-style: solid !important;}”]Create the new logo and brand identity & key elements for visual branding.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/4″][vcex_image align=”left” image_id=”7697″ visibility=”visible-phone” width=”100%”][vc_column_text css=”.vc_custom_1686761496394{margin-top: 20px !important;border-top-width: 5px !important;padding-top: 20px !important;border-top-color: #bd88bc !important;border-top-style: solid !important;}”]Prepare brand guidelines document including identity style guide, fonts, & color palette.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/4″][vcex_image align=”left” image_id=”7696″ visibility=”visible-phone” width=”100%”][vc_column_text css=”.vc_custom_1686761502010{margin-top: 20px !important;border-top-width: 5px !important;padding-top: 20px !important;border-top-color: #2f0f2f !important;border-top-style: solid !important;}”]Plan and deliver key launch activation materials.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row full_width=”stretch_row” content_placement=”middle” column_spacing=”60″ equal_height=”yes” disable_element=”yes” remove_bottom_col_margin=”true” css=”.vc_custom_1686719900141{padding-bottom: 30px !important;background-color: #f4f4f4 !important;}” local_scroll_id=”discovery”][vc_column width=”1/2″ min_height=”250px”][vc_single_image image=”7397″][/vc_column][vc_column width=”1/2″][vcex_heading text=”1. Identity Brief” tag=”h3″ text_align=”left” font_size=”18px” font_weight=”700″ text_transform=”uppercase” css=”.vc_custom_1684297691548{margin-bottom: 20px !important;border-bottom-width: 3px !important;padding-bottom: 15px !important;border-bottom-color: #b31f84 !important;border-bottom-style: solid !important;}”][vc_column_text align=”left” width=”800px” font_size=”16px”]Every brand identity project or phase of work begins with a brief. In it, we outline the naming and strategy work we’ve done to ensure the logo and identity support and amplify our client’s unique position in their marketplace. Additionally, in this brief we outline style preferences that we’ve discussed with our client and visually depict the competitor logos and identities to ensure we’re standing out in our approach.[/vc_column_text][/vc_column][/vc_row][vc_row full_width=”stretch_row” content_placement=”middle” column_spacing=”60″ equal_height=”yes” disable_element=”yes” remove_bottom_col_margin=”true” columns_right=”yes” css=”.vc_custom_1686719907827{padding-bottom: 30px !important;background-color: #f4f4f4 !important;}” local_scroll_id=”development”][vc_column width=”1/2″ min_height=”250px”][vc_single_image image=”7394″][/vc_column][vc_column width=”1/2″][vcex_heading text=”2. R1 Design Presentation” tag=”h3″ text_align=”left” font_size=”18px” font_weight=”700″ text_transform=”uppercase” css=”.vc_custom_1684297773063{margin-bottom: 20px !important;border-bottom-width: 3px !important;padding-bottom: 15px !important;border-bottom-color: #b31f84 !important;border-bottom-style: solid !important;}”][vc_column_text align=”left” width=”800px” font_size=”16px”]After creating initial logo concepts against the brief, our design team shortlists and refines to reach the 5 strongest ideas to present to our client. We present the logo concepts with rationales and derivations and showing the concepts brought to life through a selection of relevant exhibits. We discuss the initial set of concepts with our clients and align on refinements.[/vc_column_text][/vc_column][/vc_row][vc_row full_width=”stretch_row” content_placement=”middle” column_spacing=”60″ equal_height=”yes” disable_element=”yes” remove_bottom_col_margin=”true” css=”.vc_custom_1686719912573{padding-bottom: 30px !important;background-color: #f4f4f4 !important;}” local_scroll_id=”refinement”][vc_column width=”1/2″ min_height=”250px”][vc_single_image image=”7395″ img_size=”550×360″][/vc_column][vc_column width=”1/2″][vcex_heading text=”3. Design Refinements & Color Exploratory” tag=”h3″ text_align=”left” font_size=”18px” font_weight=”700″ text_transform=”uppercase” css=”.vc_custom_1684427066428{margin-bottom: 20px !important;border-bottom-width: 3px !important;padding-bottom: 15px !important;border-bottom-color: #b31f84 !important;border-bottom-style: solid !important;}”][vc_column_text align=”left” width=”800px” font_size=”16px”]Following the R1 Design Presentation we complete refinements on a shortlist of logo concepts. We then present out to the client for selection of the final logo concept. With the final concept in hand, we conduct a final and comprehensive color exploratory. From there we select the final concept and final logo color.[/vc_column_text][/vc_column][/vc_row][vc_row full_width=”stretch_row” content_placement=”middle” column_spacing=”60″ equal_height=”yes” disable_element=”yes” remove_bottom_col_margin=”true” columns_right=”yes” css=”.vc_custom_1686719918519{padding-bottom: 60px !important;background-color: #f4f4f4 !important;}” local_scroll_id=”validation” min_height=”400px”][vc_column width=”1/2″ min_height=”250px”][vc_single_image image=”7393″ img_size=”550×360″][/vc_column][vc_column width=”1/2″][vcex_heading text=”4. Creation of Style Guide & Activation Templates” tag=”h3″ text_align=”left” font_size=”18px” font_weight=”700″ text_transform=”uppercase” css=”.vc_custom_1684427058632{margin-bottom: 20px !important;border-bottom-width: 3px !important;padding-bottom: 15px !important;border-bottom-color: #b31f84 !important;border-bottom-style: solid !important;}”][vc_column_text align=”left” width=”800px” font_size=”16px”]Once we have the final logo we move on to create the brand style guide. In this document we create the elements of design that surround the logo mark and create a true brand identity system. In the style guide we provide guidance on logo usage, typography, color palette, imagery, visual textures and more. Additionally, depending on the client’s needs we create a range of activation templates for key branding touchpoint like PowerPoint, website look n’ feel, brochure templates and more.[/vc_column_text][/vc_column][/vc_row][vc_row full_width=”stretch_row” disable_element=”yes” remove_bottom_col_margin=”true”][vc_column][vcex_spacing size=”60px”][vcex_spacing visibility=”hidden-phone”][vcex_heading text=”Brand Naming Services” tag=”h2″ text_align=”center” font_family=”CapriSerif-Regular” font_size=”d:42px|tl:38px|tp:38px|pl:31px|pp:31px”][vcex_spacing size=”50px”][/vc_column][/vc_row][vc_row full_width=”stretch_row” disable_element=”yes” css=”.vc_custom_1684298045355{background-color: #f4f4f4 !important;}”][vc_column][vcex_spacing][vcex_spacing visibility=”hidden-phone”][vcex_heading text=”Additional Naming Resources” tag=”h2″ text_align=”center” font_family=”CapriSerif-Regular” font_size=”d:42px|tl:38px|tp:38px|pl:31px|pp:31px”][vcex_spacing size=”45px”][vcex_blog_grid equal_heights_grid=”true” content_heading_weight=”700″ date=”false” excerpt=”false” include_categories=”11″ readmore_style=”outline” content_heading_size=”18px” content_heading_line_height=”1.5″ img_width=”400px” img_height=”300px” entry_css=”.vc_custom_1658131231614{border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;background-color: #ffffff !important;}” content_css=”.vc_custom_1658131231615{border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;background-color: #ffffff !important;}”][vcex_spacing][/vc_column][/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1687742171427{background-color: #f4f4f4 !important;}”][vc_column][vcex_spacing size=”80px”][vcex_heading text=”Why Choose WANT?” tag=”h2″ font_size=”d:54|tl:50|tp:48|pl:42|pp:40px” line_height=”1.15″ text_align=”center”][vcex_spacing size=”40px”][vc_column_text width=”900px” text_align=”left” el_class=”intro-para” color=”#020202″ font_size=”16px”]

1. A LEGACY OF GREAT BRAND IDENTITIES

We have consistently delivered great brand logos and brand identities for over 1000 companies – in both B2B and B2C and from the largest enterprises to early stage startups.

2. STRATEGY IN EVERYTHING

Everything we do is driven by strategy. The logos and brand identity systems we create are crafted with our client’s unique strategy and positioning guiding us.

3. TRUST THE PROCESS

Consistent with our approach to brand strategy and brand naming, we follow a careful process to ensure we reach the right brand logo and identity solution. We start with a brief, outlining the strategy and guidelines for our design team. Then we work through a funnel to present, refine, represent, and reach a powerful solution.
[/vc_column_text][vcex_spacing size=”40px”][/vc_column][/vc_row][vc_row full_width=”stretch_row” remove_bottom_col_margin=”true”][vc_column][vcex_spacing responsive=”true” size_responsive=”d:60px|tp:30px”][vcex_heading text=”Brand Identity Services” tag=”h2″ text_align=”center” font_size=”54px”][vcex_spacing size=”50px”][/vc_column][/vc_row][vc_row full_width=”stretch_row” equal_height=”yes” el_class=”callout-box”][vc_column width=”1/3″][vc_column_text text_align=”left” font_size=”18px” font_weight=”500″ css=”.vc_custom_1687741963511{padding-bottom: 10px !important;}”]LOGO DEVELOPMENT[/vc_column_text][vc_column_text]Our world-class design team has perfected a logo development process that consistently delivers memorable and iconic logo designs that stand the test of time.[/vc_column_text][/vc_column][vc_column width=”1/3″][vc_column_text text_align=”left” font_size=”18px” font_weight=”500″ css=”.vc_custom_1687741988767{padding-bottom: 10px !important;}”]VISUAL IDENTITY SYSTEMS[/vc_column_text][vc_column_text]Visual identity systems showcase the full visual experience of a brand including color, texture, photography, videography, and type, and more. By examining all brand touchpoints, a visual identity system creates visual clarity and coherence to external audiences.[/vc_column_text][/vc_column][vc_column width=”1/3″][vc_column_text text_align=”left” font_size=”18px” font_weight=”500″ css=”.vc_custom_1687742007320{padding-bottom: 10px !important;}”]BRAND GUIDELINES[/vc_column_text][vc_column_text]Brand guidelines are clearly defined rules and standards that communicate how your brand should be represented to the world. Think of it like a brand ‘rulebook’ that centralizes the overall look and feel of your brand identity and guides internal stakeholders on how to effectively deploy the brand.[/vc_column_text][/vc_column][/vc_row][vc_row full_width=”stretch_row” equal_height=”yes” el_class=”callout-box”][vc_column width=”1/3″][vc_column_text text_align=”left” font_size=”18px” font_weight=”500″ css=”.vc_custom_1687742027748{padding-bottom: 10px !important;}”]IDENTITY RESEARCH[/vc_column_text][vc_column_text]Our team of research experts can evaluate logo designs to validate the desirability and effectiveness of our visual identity recommendations.[/vc_column_text][/vc_column][vc_column width=”1/3″][vc_column_text text_align=”left” font_size=”18px” font_weight=”500″ css=”.vc_custom_1687742043371{padding-bottom: 10px !important;}”]BRAND ACTIVATION[/vc_column_text][vc_column_text]Brand activation is about making audiences aware of your new brand across all touchpoints, experiences and engagements. Our brand activation teams work with you to ensure we can effectively bring the brand to life through launch and beyond.[/vc_column_text][/vc_column][vc_column width=”1/3″][vc_column_text text_align=”left” font_size=”18px” font_weight=”500″ css=”.vc_custom_1687742066303{padding-bottom: 10px !important;}”]WEBSITES[/vc_column_text][vc_column_text]

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