Qlik

In early 2023, Qlik, a leader in data analytics, acquired Talend, a renowned data integration company, creating a powerful alliance across the data pipeline — from data integration to advanced analytics. With this union, Qlik envisioned an expanded identity that would amplify its presence as a trailblazer in data and AI, embodying the strengths of both companies under a cohesive brand. They approached WANT for a branding solution that would answer the question, “Qlik + Talend = ?” with clarity, impact, and vision.

We guided Qlik’s transition strategy, recommending that Qlik remain the corporate brand, with Talend’s strengths integrated into its product lineup. To capture the spirit of this union, we crafted the theme “What’s Next Is Now” to announce the acquisition, generating excitement at the QlikWorld conference. To anchor the brand, we created “Wherever There’s Data” — a concept that positions Qlik as the go-to solution across all data needs. We then modernized Qlik’s logo, preserving its core elements but giving it a fresh, dynamic look that reflects its expanded capabilities. Our final touch was a unique visual system, the Qlik Contrails, symbolizing seamless data integration. Additionally, we named Qlik’s AI/ML product line Qlik Staige, emphasizing its role as a stage where AI strategies perform and deliver results.