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Background / Challenge:

D+H is a global payments and lending technology provider serving nearly 8,000 financial institutions, specialty lenders, community banks, credit unions, governments and corporations. It has more than 5,500 employees in 15 countries, with annual revenues in excess of $2 billion.

Due to its dynamic growth, both organically and via acquisition, D+H found itself with divisions, products and offerings that overlapped or were outright duplicative, and a vast portfolio of offerings that didn’t quite make sense.

D+H approached us to evolve the brand strategy of two of its divisions: Enterprise Solutions and Global Lending Solutions.


Over a six month period, we conducted numerous interviews of key stakeholders, participated in demos of key products, and learned about D+H’s entire portfolio of offerings, past, current and future.

For the Global Lending Solutions business we created a new positioning ‘Lending Without Limits’ and created a new umbrella name ’Total Lending’ to underscore all of its lending products and solutions. We also helped create recommendations and how to visually implement the Total Lending brand.

For the Enterprise Solutions division we recommended ‘Own The Future’ as the division’s brand positioning and helped D+H visually deploy this idea across various touch-points including trade-show designs



The work helped to bolster the two divisions positions and helped increase revenues by 30%.

In 2017 D+H was acquired by Vista Equity Partners and merged with British software company Misys. Misys was later rebranded as Finastra.


  • B2C
  • Brand Strategy
  • Brand Naming
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