ES Windows
From Windows to World-Class, building a brand for global expansion.
- Silver: MUSE Creative Award for Marketing & Promotional – Brochure (2024)
Nearly 40 years ago, ES Windows started as a small window manufacturer, steadily building a reputation for quality and innovation. Over time, the company expanded into global, vertically integrated architectural solutions, creating systems that transform iconic buildings.
Recognizing that ES had outgrown its ‘Windows’ identity, we crafted a bold rebrand, transitioning from “ES Windows” to “ES.” This transformation was visually captured in a sleek logo and supported by comprehensive brand guidelines. To bring the new identity to life, we developed a suite of activation materials, including a captivating corporate video and striking advertisements, showcasing ES’s evolution and vision for the future.
The rebrand supported ES’s continued growth and ability to reach new markets. Today, the company thrives as a division of Tecnoglass, a leader in architectural glass and aluminum systems. Tecnoglass recently announced record performance, including a 36% increase in quarterly dividends, demonstrating sustained success and market leadership
