- October 7, 2025Final decision made based on strategy, screening, and legal results.
- October 7, 2025Attorneys conduct full trademark searches for availability and risk.
- October 7, 2025Decision-makers review recommended names with rationale and mockups. Often repeated in multiple rounds.
- October 7, 2025Preliminary checks for trademarks, linguistic risks, and domain availability.
- October 7, 2025Promising candidates are filtered against the brief. Techniques like index cards can help teams physically sort and eliminate options.
- October 7, 2025Professional namers create hundreds of candidates, building a master list before narrowing down.
- October 7, 2025Sets parameters for naming: what the name should express, what types are in or out of bounds, and decision-maker alignment.
- October 2, 2025A structured seven-step approach: Brief, Generate, Shortlist, Screen, Present, Legal, Select.