How WANT Branding Built “AllRecruit”: Where Athletic Futures Are Made

When Nicholas Itopoulos- former D1 athlete, coach, and founder – came to WANT, he had a mission: to level the playing field for every student-athlete chasing the dream. To make that dream real, he needed more than a logo. He needed a brand that could inspire belief, move fast, and win trust, just like the athletes it served. That’s where we came in.

The Brief: Create a Brand That Could Run With the Best

AllRecruit wasn’t just another recruiting platform. It was personal. It was human.
The name needed to inspire the best talent while commanding authority in a well-established industry.

After exploring hundreds of ideas, we landed on AllRecruit — a name that said it all.

“All” stands for inclusivity — every sport, every background, every dream.
“Recruit” defines purpose — guiding, connecting, and opening doors for the next generation of athletes.

Together, they form a brand built on belief and action. A name that speaks with confidence, stands out in the noise, and champions the athlete at every step.

The Identity: Rise. Climb. Conquer.

For the visual identity, we took inspiration from the athlete’s journey , from the grind to the glory.
The logo is momentum in motion: a rising peak, an upward path, a subtle “A” that symbolizes advancement. Every recruit, every climb, every victory is reflected in its design.

The color system, a dynamic gradient of electric purples and deep midnight blues , radiates energy and ambition. It’s modern, powerful, and alive with the pulse of possibility.

The typography, Prodigy Sans, is clean, geometric, and confident, the kind of typeface that means business but still moves with heart.

The Voice: Human, Confident, and Driven
From website copy to athlete announcements, AllRecruit speaks like a mentor.
We built a voice system that mirrors a coach’s presence: confident but encouraging, professional but personal. It’s the voice of someone who’s been there, who knows what it takes to get from the field to the future.

The Result: A Brand That Wins on Every Field

AllRecruit: Your Dreams, Our Passion.
A brand that started with a purpose and ended with a promise.