PDI, a global leader delivering powerful solutions and insights that serve as the backbone of the convenience retail and petroleum wholesale ecosystem, today announced it is rebranding to PDI Technologies.

WANT Branding was asked to create a new positioning, identity, and brand architecture to leverage the heritage PDI and to revitalize the brand to be a modern provider of leading-edge solutions that will scale to accommodate future acquisitions, new verticals, and an emerging consumer focus.

“The story of PDI is an exciting one with a rich history,” said Linnea Geiss, Chief Operating Officer at PDI Technologies. “Our new brand milestone is about launching a conversation with our broader ecosystem and sharing a vision for the future that builds on our reputation for deep service to this industry. To continue leading as this dynamic market evolves, PDI Technologies will transform together with our customers, associates, and shareholders.”