Aegis

Aegis, a leader in the healthcare innovation space, approached WANT Branding with an ambitious vision: to establish two distinct yet complementary brands in two rapidly evolving markets—eye health and women’s health. The challenge was not just to create memorable names but to craft brands that could articulate their purpose and stand out in crowded, highly specialized fields. For their eye health venture, the goal was to pioneer a solution that could revolutionize diagnostic precision and accessibility. For their women’s health initiative, the task was to empower women by addressing menopause and midlife wellness with a modern, compassionate approach. Aegis needed names that resonated deeply with their target audiences, reflected the transformative potential of their offerings, and aligned seamlessly with their strategic vision.

In the eye health space, Aegis sought a name that would convey precision, clarity, and innovation. WANT Branding identified “Optain” as the perfect fit—a name derived from a combination of “optics” and “attain.” The result was a name that encapsulates the promise of achieving optimal eye health and attaining greater diagnostic capabilities. It is succinct, modern, and aspirational, aligning perfectly with Aegis’ mission to redefine the future of eye care.

For their women’s health brand, the challenge was to capture the dual essence of empowerment and compassion. WANT Branding developed two names: “Upliv” and “Caire.”

Upliv is a name that inspires positivity and renewal, embodying the idea of “uplifting” women during a pivotal stage in their lives. It signals hope, vitality, and a brighter future. Caire, on the other hand, was designed to resonate with the values of care and empathy. It combines the essence of nurturing with a modern, sophisticated tone. The spelling adds a contemporary edge while still feeling warm and approachable.

Together, these names created a powerful brand architecture that positions Aegis as a forward-thinking leader in women’s wellness.