Revolutionizing Care: Creating Brands for the Future of Healthcare

Their Story

Aegis, a leader in the healthcare innovation space, approached WANT Branding with an ambitious vision: to establish two distinct yet complementary brands in two rapidly evolving markets—eye health and women’s health. The challenge was not just to create memorable names but to craft brands that could articulate their purpose and stand out in crowded, highly specialized fields. For their eye health venture, the goal was to pioneer a solution that could revolutionize diagnostic precision and accessibility. For their women’s health initiative, the task was to empower women by addressing menopause and midlife wellness with a modern, compassionate approach. Aegis needed names that resonated deeply with their target audiences, reflected the transformative potential of their offerings, and aligned seamlessly with their strategic vision.

The Challenge / Our Solution 

In the eye health space, Aegis sought a name that would convey precision, clarity, and innovation. WANT Branding identified “Optain” as the perfect fit—a name derived from a combination of “optics” and “attain.” The result was a name that encapsulates the promise of achieving optimal eye health and attaining greater diagnostic capabilities. It is succinct, modern, and aspirational, aligning perfectly with Aegis’ mission to redefine the future of eye care.

For their women’s health brand, the challenge was to capture the dual essence of empowerment and compassion. WANT Branding developed two names: “Upliv” and “Caire.”

Upliv is a name that inspires positivity and renewal, embodying the idea of “uplifting” women during a pivotal stage in their lives. It signals hope, vitality, and a brighter future. Caire, on the other hand, was designed to resonate with the values of care and empathy. It combines the essence of nurturing with a modern, sophisticated tone. The spelling adds a contemporary edge while still feeling warm and approachable.

Together, these names created a powerful brand architecture that positions Aegis as a forward-thinking leader in women’s wellness.

The Results

Optain, Upliv, and Caire have emerged as distinct and impactful brands, each carving out their niche in the healthcare landscape.

Optain is revolutionizing the eye health industry, providing groundbreaking diagnostic tools that are both accessible and reliable. The brand’s innovative positioning and memorable name have resonated strongly with both practitioners and patients. Upliv and Caire are empowering women to take control of their midlife wellness with solutions that are both thoughtful and transformative. The dual-brand strategy ensures that Aegis addresses both the emotional and practical needs of their audience, creating a holistic approach to health and wellbeing.

WANT Branding’s collaboration with Aegis exemplifies the power of strategic naming and brand development. By creating brands that are not only functional but emotionally resonant, we helped Aegis bring their bold vision to life—transforming lives and shaping the future of healthcare.

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