Uber
Empowering Businesses to Move Seamlessly
In early 2021, Uber saw an opportunity to extend its impact beyond consumer rides into the corporate world. With companies reopening, Uber recognized that organizations needed seamless ways to manage transportation, meals, and logistics for employees and clients alike. Enter Uber for Business, a platform designed to simplify and elevate corporate travel. Uber approached us to help craft a brand strategy and memorable, intuitive names for two pivotal services.
We collaborated closely with Uber’s marketing team to develop names that would capture the essence of each offering while appealing to diverse markets. For a service that allows companies to provide rides or meals through flexible, customizable vouchers, we created the name Uber Vouchers—simple, memorable, and versatile. The second offering, which empowers admins and travel teams to book rides on behalf of clients without an app, became Uber Central, a name that emphasizes streamlined, centralized convenience. To ensure these names resonated, we conducted research with business customers in the U.S., Mexico, and Brazil, finding strong appeal across regions.
The launch of Uber Vouchers and Uber Central has positioned Uber for Business as a leader in corporate travel solutions, empowering companies to manage logistics quickly and flexibly. These offerings align seamlessly with Uber’s mission to “Move the way you want,” providing a key growth platform for Uber’s continued expansion in the corporate sector.
