From Data Center to SAAS to Target the Mid-Market

Their Story

Commvault, a $700 million publicly traded data protection and information management software company, was established in 1988 as a development group within Bell Labs before becoming a business unit of AT&T Network Systems. The company was incorporated in 1996 and is headquartered in Tinton Falls, New Jersey.

Commvault’s innovative solutions empower mid- and enterprise-level organizations worldwide to derive maximum value from their data. By offering robust data protection, access, and utilization capabilities, Commvault transforms data into a strategic asset for businesses.

In early 2019, Commvault appointed Sanjay Mirchandani as its new CEO to drive the business and brand forward. A critical initiative under his leadership was the creation of an internal incubation unit designed to foster innovation and operate like a startup.

The Challenge / Our Solution 

WANT Branding was challenged to develop a spin-off brand for Commvault’s new SaaS-based backup and recovery offering in under 90 days. Collaborating with the incubation team and CEO, WANT conducted research, defined the positioning “Power to Grow,” and crafted the name “Metallic” to symbolize strength and resilience. The bold, modern visual identity, featuring a sleek logo, reinforced the brand’s innovation and reliability.

The Results

The new brand, Metallic, was unveiled at the Commvault GO conference. It received widespread praise, with Forbes Magazine noting that Metallic would “benefit customers” and help Commvault remain “competitive in a highly competitive market.”

This successful launch not only marked a milestone in Commvault’s innovation journey but also reinforced its position as a leader in data protection and information management.

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