Invited Clubs
Redefining Belonging: The Journey from ClubCorp to Invited
- Gold: MUSE Creative Award for Corporate Identity – Corporate Identity Redesign
- Silver: Transform Award for Best use of typography
- Bronze: Transform Award for Best visual identity from the property, construction and facilities management sector
For years, ClubCorp had been a symbol of exclusivity, known for its prestigious private golf and country club network. But as the world around them evolved, so did the expectations of their members. Increasingly, people were searching for social spaces that fostered connection and community, places where people from all backgrounds felt invited to come together. ClubCorp knew it was time to transform.
Our journey with ClubCorp began by exploring how we could redefine what it meant to belong. We wanted to move away from traditional notions of exclusivity and focus on a new era of hospitality and warmth. Together, we landed on a simple yet powerful concept: Invited. This name captured the welcoming atmosphere that ClubCorp aspired to create—a brand where everyone felt embraced, where people could gather to play golf and connect, celebrate, and relax. The name Invited became the foundation of a broader transformation. We reimagined the brand identity to reflect openness and sophistication, expanding beyond traditional country clubs to include city clubs, stadium clubs, and BigShots Golf—an exciting, tech-enabled entertainment experience that appeals to younger audiences. Each element was designed to feel like an invitation, a place where connections and memories could be made in beautiful, diverse settings.
Now, as Invited, the brand has evolved into a vibrant network of clubs and experiences where everyone is welcome. From the golf course to city rooftops and immersive entertainment spaces, Invited embodies a commitment to community and connection. It’s a brand that doesn’t just build relationships; it enriches lives, offering members a chance to be part of something bigger. Today, Invited stands as a beacon of inclusivity, showing that the most powerful clubs aren’t defined by who they keep out but by who they welcome in.
