Temenos

Temenos is a global leader in banking software, empowering over 950 financial institutions across 150+ countries. For three decades, it has delivered the core technologies that enable banks to grow, innovate, and meet the evolving needs of modern finance. As the industry moved toward modular, cloud-native platforms, Temenos recognized the need to evolve its own brand story—to better reflect its leadership, innovation, and future-forward vision.

Temenos had outgrown its existing brand messaging. While its products led the market, its communications lagged—lacking clarity, emotional resonance, and a unifying voice across audiences. Internally, there was no clear articulation of mission or vision. Externally, its messaging failed to capture the bold, pioneering spirit that defines the company’s role in reshaping global banking. WANT Branding led a high-impact, eight-week engagement to reposition the Temenos brand. Starting with in-depth stakeholder interviews and a competitive audit, we uncovered key insights that shaped a new mission and vision—anchoring the brand’s purpose and direction. We then developed the tagline “Leading Banking Forward,” supported by a bold brand manifesto and tailored messaging for core audiences. To bring it all to life, we crafted clear, confident content for the website and press materials, giving Temenos a unified voice and a future-focused identity.