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Background / Challenge:

Tri-Valley is a tourism region just outside San Francisco, consisting of award-winning wineries, pubs, restaurants, hiking trails, and 4 quaint towns: Pleasanton, Livermore, Dublin and Danville.

As the Tri-Valley began to grow as a tourist destination, the Tri-Valley tourism board approached WANT to create a new brand definition for the region, including a positioning and tagline that would help the area stand out against some of its more well-known neighbors, such as Sonoma and Napa Valley.

Solution:

Tri-Valley is a tourism region just outside San Francisco, consisting of award-winning wineries, pubs, restaurants, hiking trails, and 4 quaint towns: Pleasanton, Livermore, Dublin and Danville.

As the Tri-Valley began to grow as a tourist destination, the Tri-Valley tourism board approached WANT to create a new brand definition for the region, including a positioning and tagline that would help the area stand out against some of its more well-known neighbors, such as Sonoma and Napa Valley.

Outcome:

Once all our research was completed, we began the work of creating a new positioning, which also happened to double as a tagline. This positioning served to capture that this region brings together the best that California has to offer: wineries, Main Streets, restaurants, nature and attractions, in a way that’s distinctly local, making all those who visit feel instantly welcome and “at home”: Local California.

The cities that make up the Tri-Valley have recently been named among the “Hottest Neighborhoods in America” and ranked in the top 5 of “America’s 50 Best Cities to Live In”

Services

  • B2C
  • Brand Strategy
  • Brand Identity

East
New York, NY
j.bell@wantbranding.com

South
Miami, FL
julia@wantbranding.com

West
San Francisco, CA
john@wantbranding.com

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