Rob Siegal is a consumer insights expert, with over 25 years of experience in the field. Nothing makes him happier professionally than getting his hands dirty with data to help his clients achieve success. He develops customizable research products that solve the unique issues facing businesses today.

Rob brings a variety of industry experience, including healthcare, fitness & wellness, restaurant& food service, consumer packaged goods, retail, higher education, advertising, beverages, resort & lodging, and outdoor sports equipment & apparel.

Rob has worked on a variety of healthcare branding projects, including for Anschutz Medical Center, Carolinas Healthcare System, HonorHealth and Sharp Healthcare. Branding research for healthcare providers can be complicated, requiring the use of multiple target audiences. Rob effectively synthesizes various target audience insights into a cohesive brand evaluation.

Professionally, Rob has been an insights provider and also an insights user in product
management and new product development roles. He brings a perspective of not only what the insights mean, but how clients can most effectively use those insights.

Rob has a BA in Statistics from the University of Michigan and an MBA in Marketing from the University of Colorado. When he’s not solving problems for his clients, you can find him
enjoying the Colorado mountains with his family.