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Brand Identity Vs Brand Image

In the world of marketing and branding, two concepts that are often used interchangeably but have distinct meanings are brand identity and brand image. Brand identity refers to the elements that represent a brand's personality and differentiate it from its…

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Logo Design Trends in 2023

In the ever-evolving digital age, logos serve as powerful symbols that represent the essence of a brand. A logo is the foundation of a brand’s identity and separates it from its competitors. While logo trends don’t drastically change from year…

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Branding In An Economic Downturn

– It’s not time for cutbacks or standing still For over a year, economists have been waiting for a recession to arrive—but it keeps standing them up, and some say it might be called off completely. The resilience of the…

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Origins of Branding

The word "brand" traces its origins in Old Norse, a language spoken by the Vikings in Scandinavia during the Viking Age (793-1066 AD). The Old Norse word "brandr" meant "to burn" and was initially used to mark livestock with a…

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Amplifying Your Brand: The Power of Podcasts

In today's fast-paced and competitive business environment, creating a distinctive brand is incredibly important in times good and bad. A great brand can allow companies to improve existing customer loyalty, retain and recruit great talent, and ultimately win more business…

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Brand New! Apax Partners is now Seven2

As part of its efforts to become a leading private equity player in Europe, Apax Partners sas, based in Paris, has changed the name of its company to Seven2. Apax Partners invests in high-potential small and medium-sized companies in France…

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