Want Branding

Curvature

Expertise:
  • Brand Naming
  • Brand Definition
  • Brand Messaging
  • Brand Identity
Background & Challenge:

On January 2017 System SMS Systems Maintenance Services (SMS) a global market leader in IT data center lifecycle services, and Curvature, the industry leader in new and pre-owned network hardware and IT infrastructure services, announced an agreement under which the two companies would merge.  WANT was hired for a fast-tack 10 week engagement to determine the brand strategy and create the brand fundamentals for this new combined entity.

Solution:

On January 2017 System SMS Systems Maintenance Services (SMS) a global market leader in IT data center lifecycle services, and Curvature, the industry leader in new and pre-owned network hardware and IT infrastructure services, announced an agreement under which the two companies would merge.  WANT was hired for a fast-tack 10 week engagement to determine the brand strategy and create the brand fundamentals for this new combined entity.

Outcome:

Today SMS and Curvature is a fully unified company – a $500M business with one brand, one voice and already delivering powerful synergies, a broader array of customer solutions that are fueling the growth of the business.

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