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Jonathan Bell


Jonathan is the Founder & CEO of WANT and subject matter expert on branding with over 30 years’ experience and 2,000 projects in US, Europe, Asia and Latin America.

His client experience includes assignments for some of the world’s biggest brands including Apple, Google, Royal Caribbean, Disney, Intel, Gillette, Mercedes-Benz, GE, SiriusXM, Hewlett-Packard Enterprise, Staples, Budweiser, IBM, MGM-Resorts, Merrill Lynch, Samsung, Unilever, Delta Air Lines, P&G, Coca-Cola, Dell, Citi, Verizon, Nikon, Wal-Mart, MTV, Disney, Hilton, KFC, 3M, Johnson & Johnson, AT&T, Eli Lilly, Novartis, Pfizer and Quest Diagnostics.

His TED talk ‘How To Create A Great Brand Name’ from TED2016 in Vancouver is one of the most-watched videos in the TED YouTube archive almost 1.5M views.

Jonathan is a frequent conference speaker on topics of Branding & Naming in US, Europe and the Middle East. He is a visiting professor at New York’s School of Visual Arts teaching branding classes for the Masters program. In 2017 and 2018 he was invited to speak at The University of Pennsylvania by esteemed professor and NY Times op-ed writer Adam Grant where he taught branding classes to both undergraduates and MBA students.

Over the past decades, he has been quoted in articles for Forbes Magazine, American Banker, New York Daily News, Associated Press, Internet World Magazine, The Cincinnati Enquirer, and The New York Post.

Born and raised in England, Jonathan moved to New York in 1989 to intern at global agency Interbrand before emigrating to the US full time in 1990. He is now a dual English/American citizen.

He holds an MBA from New York University and lives with his wife and two teenage children.

Watch Jonathan's TED Talk

Recent Projects

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