Bob Kahn has been the Head of Strategy for WANT Branding since 2012 and in that capacity leads many of the company’s corporate branding assignments that involve positioning, brand narratives and messaging. Among his most recent client engagements are Commvault, PDI, Mavenir, Security Scorecard, Technicolor, SAIC, SoClean, Solar Winds, Smarsh, American Broadband and OneKey.
Bob is well-known in the marketing community and has worked on an extensive array of large-scale international engagements in 20+ countries. In his roles at top agencies, including Ogilvy, McCann, Landor and FutureBrand, he has worked for many of the world’s most prominent brands, including American Express, Goldman Sachs, Exxon Mobil, General Motors, IBM, GE, Coca-Cola, Lufthansa and Air Canada.
His branding experience began at Landor in San Francisco where he co-ran the U.S. Corporate Identity Practice working on assignments for Hyatt, Hilton, and GE. Subsequently, Bob became one the six original founders of Futurebrand where he led global new business and the company’s airline practice. One of his most prominent achievements was the leadership of a 3-year global repositioning for Saudi Aramco, working directly with the CEO and the Kingdom’s oil minister. Following 10 years at FutureBrand, Bob became MD of Ogilvy’s BIG (Brand Integration Group), working alongside its well-known creative leader, Brian Collins, on breakthrough concepts such as the Hershey store in Times Square, and a rebranding of Coca-Cola and Sprite.
He subsequently shifted to the client side as CMO of private aviation leader NetJets, a Berkshire Hathaway company, where he led a 25-person marketing department during a period that resulted in a company turnaround from a loss of over $700M to a profit of over $200M.
Bob has a BA from the University of Pennsylvania and an MBA from Pepperdine; is past President and Board Member of the American Marketing Association New York and co-chair of the Marketing Hall of Fame.