Panasonic Avionics Corporation is the world’s leading supplier of in-flight entertainment and communication systems. The company pioneered the industry beginning in 1979 and has consistently introduced innovations that enable unique customer experiences and enhance airline loyalty (NPS), ancillary revenue, and operational efficiency. Leading airlines across the world have chosen to install Panasonic Avionics IFE systems on more than 15,000 commercial aircraft and satellite Wi-Fi connectivity on over 3,400 aircraft.

The company today unveiled the the future of airline passenger engagement with the launch of its new in-flight entertainment (IFE) seat-end system, Astrova, by Panasonic Avionics.

Ken Sain, Chief Executive Officer of Panasonic Avionics Corporation, said, “The launch of Astrova by Panasonic Avionics reflects a transformation in our business, how we develop our products, and how we engage with our customers. Astrova is the first in-flight entertainment solution to truly recognize the untapped potential of seatback IFE and provides airlines with a powerful and targeted way of engaging with their passengers every time they fly.”

Named By WANT Branding, the name is derived from a big idea – delivering in-flight experiences that are out of this world, that reach for the stars. Astro means “related to the stars” which conveys entertainment and flight. Strova is derived from “strive,” denoting our commitment and effort devoted to achieving amazing in-flight experiences for our customers and their passengers. Put together, Astrova represents the delivery of that commitment – the delivery of a reinvented flying experience.