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As our means of acquiring news and information continue to digitize, so do the media outlets who provide us with news stories.

The Huffington Post, provisionally known as HuffPost has officially adopted their informal title along with a bold modern typeface and dynamic logo fit for the digital news era.

Leading up to now, several news publications like The New York Times have already transitioned from landing on your lawn to your fingertips at the wake of your morning. The era of flipping oversized monochrome pages may be reaching an expiration, but news publications have the opportunity to brand themselves more powerfully than ever.

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