Before he passed away in November 2021, the late, great fashion designer Virgil Abloh created a website with 12 links and resources on how to create a brand. Abloh’s objective was to offer mentorship, inspire and aid young entrepreneurs to create brands in fashion and across other categories.

In the first section titled “How to Name Your Brand”, Virgil includes a link to WANT CEO Jonathan Bell’s Ted talk: How to create a great brand name.

Check out the site here: https://virgilabloh.com/free-game/