Schwan’s Home Delivery, a pioneering food-delivery company in the United States, is continuing its commitment to reinvention by announcing its boldest move yet — a new name.
Say hello to Yelloh™!
Starting today, the Schwan’s Home Delivery name and brand identity will begin its transition to Yelloh – named by WANT. The new name and brand identity captures the company’s optimistic spirit and unabashed enjoyment of delivering delicious frozen food to millions of customers spanning three generations as a family-owned business. Yelloh will continue to operate under the ownership of the Schwan family and remain headquartered in Minnesota as it has for 70 years.