Sprints & Workshops
Brand Diagnostic
28 days
Quickly find out what's holding your brand back.
A comprehensive, independent look at your brand — from positioning and messaging to brand architecture and naming to brand identity. Understand how you show up today, and where you need to go tomorrow.
Are you having problems with:
- Losing ground to competitors without knowing exactly why
- A disjointed brand experience
- Uncertainty around your brand positioning, and why you matter
- Difficulty telling a coherent, powerful story
Before making an expensive brand change, understand how your current brand performs today.
We take a comprehensive, independent look at your brand today — your business and brand strategy, your competitive landscape, your customers and the changing dynamics of your category. We also look at how aligned your own leadership and teams are behind the brand, and how consistently it actually shows up across every touchpoint.
We listen to leadership, examine the evidence, and identify the strengths to build on, the gaps that need attention, and the opportunities you may be missing.
Our proprietary scorecard and assessment will help you evalute your current branding and give you clear next steps on what you need to do to align your brand strategy with your business strategy.
You leave with: A clear assessment of your brand today — including your WANT Brand Scorecard — prioritized opportunities for improvement, and a roadmap for what to do next.
The deliverable
28 days, four phases
Week 1
Foundation
We set clear objectives for the diagnostic, then take a hard look at your business and brand — including how aligned leadership and teams are behind it, and how consistently it shows up across every touchpoint.
Week 2
Context
We study the competitive landscape — what competitors are doing and saying — alongside the market, technology and economic trends shaping your category. Ultimately we seek to understand the brand opportunity space for your business.
Week 3
Customer
We get inside your customers’ heads — their satisfaction with you and your competitors, their needs, and the needs still going unmet.
Week 4
Diagnosis
We synthesize everything into your Brand Scorecard, prioritized opportunities, and a roadmap for what to do next.
How the engagement runs
The WANT Brand Scorecard.
How well your brand is performing today, scored against the six engines of brand performance from Jonathan Bell’s The Sixth Power, and what we recommend you do about it tomorrow.
Clarity
The ability to define who you are, what you stand for, and why you matter.
Creativity
The ability to imagine new possibilities and challenge convention.
Courage
The willingness to make bold decisions and stand apart.
Captivation
The ability to earn attention, interest, and emotional connection.
Consistency
The discipline to reinforce meaning through every experience.
Control
The ability to actively shape perceptions rather than leave them to chance.
The ability to actively shape perceptions rather than leave them to chance.