Sprints & Workshops
Brand Refresh Sprint
45 days
A world-class brand in a matter of weeks not months.
A focused brand refresh process – discovery, positioning and messaging, logo refresh and visual identity system – delivered in 45 days.
Are you having problems with:
- A business that has evolved but a brand that has stagnated
- Messaging that isn't landing the way it used to
- A logo and visual identity that undersells the power of your story
- Needing a new brand at speed
Not every company needs a major rebrand. Sometimes a focused brand refresh makes all the difference.
Ideal for startups or companies needing an evolved brand and a new story at speed.
Led by our senior WANT team — the sprint involves the same strategic rigor as a full rebrand, scoped and paced to move in 45 days.
You leave with: A stronger, more relevant brand and the core tools needed to put it into market.
How the sprint runs
45 days, four stages
Weeks 1-2
Discovery
We move quickly through a focused discovery of your business, brand, competitors and customers — honing in on exactly where a refresh will have the greatest impact.
Weeks 3-4
Landscape
We map the competitive naming landscape together, identify potential naming themes to explore, and create a clear naming brief.
Weeks 5-6
Messaging
We refresh your positioning and messaging — sharpening what’s working, and replacing what isn’t.
Week 7
Launch kit
We give you a clear shortlist of name candidates and the precise next steps needed to clear, register and begin using the name effectively.