WANT led the rebrand from Maven to The Arena Group. Shares of The Arena Group Holdings (AREN), owner of Sports Illustrated and TheStreet, closed down 8% after a turbulent first day on the NYSE following an uplisting from the OTC…
Secureworks®, a global leader in cyber security, today announced the expansion of its Taegis portfolio of extended detection and response solutions with the addition of Taegis NGAV and Taegis ManagedXDR Elite. Taegis NGAV is a software-as-a-service add-on to Taegis Extended…
eOne Music has changed its name to MNRK Music Group, effective immediately. The MNRK name (pronounced Monarch) follows Hasbro’s sale of its eOne music division to entities controlled by Blackstone for USD $385 million earlier this year. The deal adds to…
N-able, which provides a full technology stack with integrated monitoring, management, security, and ticketing to over 25,000 MSPs worldwide, was spun out of SolarWinds eight years after it was acquired, marking the beginning of “N-able 2.0”. WANT worked with the…
Science Applications International Corp. (SAIC) has launched CloudScend™, a solution of integrated platform automation tools, security protocols and processes to help federal agencies plan for and accelerate the migration of large-scale workloads to the cloud and innovate further once they’re…
We are pleased to announce that WANT Branding has been recognized as one of the Best Branding Agencies of 2021 by Digital.com, a leading independent review website for business tools, products, and services. The top branding agencies were selected through…
WANT worked with the team to explore various branding and naming strategies prior to re-launch https://www.nojitter.com/analyst-insight/cisco-rebrands-webex-aligns-it-company-mission
Nationwide Mutual Insurance Company, one of the largest insurance and financial services companies in the U.S. announced the launch of Spire, a spinoff carrier which can deliver a quote in 60 seconds and will predominantly base rates on the policyholder’s…
By Jonathan Bell, CEO & Founder at WANT Branding During a coffee break at TED in 2016, I struck up a random conversation with another TEDster, Eric Hirschberg, CEO/Activision. After exchanging a few pleasantries, I pointed to a logo on…
The 10 things every entrepreneur and CMO needs to know about when & how to rename a company or product. By Jonathan Bell, Founder WANT Branding Over the last thirty days, numerous iconic brands like Aunt Jemima and Uncle Ben’s…