There are three groups of people to consider when embarking the naming process: 1. Decision-maker group: This is the core team who'll decide on the brief, review name candidates and be the main day to day group to work with…
On Monday, June 8, the new Alphia brand was officially announced after the merger of CJ Foods and American Nutrition, Inc. The company is a co-manufacturer of super-premium pet foods working with brands like Chewy, PetSmart, Smucker’s and Walmart Pure…
Bringing brands to life is what we do, so we can’t help but tip our hats (or in this case golf clap) when a great brand is born. Bad Birdie is an apparel company bringing a more expressive style to…
Ansira Partners, Inc. an independent global marketing services and solutions company, announced the completion of the acquisition of the CDK Global (Nasdaq: CDK) Digital Marketing Business, which has been rebranded as Sincro. The agreement to acquire the company was signed…
Founded in 2017, Eliza and Robert Wensley created Databook with the mission is to disrupt the massive $250 billion data brokerage industry. The new platform would give users the ability to log in, connect their data, customize their profile, and…
Commvault, a recognized leader in data backup and recovery, announced the launch of Metallic, next-generation software-as-a-service (SaaS) data protection to the market, delivering Commvault's powerful core technology simply through the cloud. WANT Branding created the new Metallic brand name and…
Mercantil Servicios Financieros, one of Venezuela's largest banks, spun off Coral Gables-based Mercantil Bank in August 2019, selling 80 percent of its shares to the public. Venezuelan investors had previously been the majority owners. Shortly after, Mercantil Bank announced plans…