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Author:
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More Than Just A Name: When & How To Rename A Company Or Product
July 21, 2020
The 10 things every entrepreneur and CMO needs to know about when & how to rename a company or product.…
Rules of Naming: Get the Right People Involved.
July 13, 2020
There are three groups of people to consider when embarking the naming process: 1. Decision-maker group: This is the core…
Branding Alphia
June 12, 2020
On Monday, June 8, the new Alphia brand was officially announced after the merger of CJ Foods and American Nutrition,…
Bad Birdie’s Masterclass In Branding
June 10, 2020
Bringing brands to life is what we do, so we can’t help but tip our hats (or in this case…
Branding Sincro, An Ansira Company
April 21, 2020
Ansira Partners, Inc. an independent global marketing services and solutions company, announced the completion of the acquisition of the CDK…
Branding Kork
December 15, 2019
Founded in 2017, Eliza and Robert Wensley created Databook with the mission is to disrupt the massive $250 billion data…
Branding Metallic
October 15, 2019
Commvault, a recognized leader in data backup and recovery, announced the launch of Metallic, next-generation software-as-a-service (SaaS) data protection to…
Branding Amerant
May 7, 2019
Mercantil Servicios Financieros, one of Venezuela's largest banks, spun off Coral Gables-based Mercantil Bank in August 2019, selling 80 percent…
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