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Mercantil Servicios Financieros, one of Venezuela’s largest banks, spun off Coral Gables-based Mercantil Bank in August 2019, selling 80 percent of its shares to the public. Venezuelan investors had previously been the majority owners.

Shortly after, Mercantil Bank announced plans to rebrand itself under the name ‘Amerant’.

WANT Branding, in collaboration with MBLM, created the name.

6 IN 60 // six insights in 60 seconds:
Brand Messaging Guideline
6 in 60 // six insights in sixty seconds:
Brand Positioning
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