Branding Amerant

May 7, 2019

Mercantil Servicios Financieros, one of Venezuela’s largest banks, spun off Coral Gables-based Mercantil Bank in August 2019, selling 80 percent of its shares to the public. Venezuelan investors had previously been the majority owners.

Shortly after, Mercantil Bank announced plans to rebrand itself under the name ‘Amerant’.

WANT Branding, in collaboration with MBLM, created the name.

https://www.bizjournals.com/southflorida/news/2018/11/26/before-rebrand-mercantil-bank-names-new-chairman.html

Naming Amerant, a banking company which provides individuals and businesses with deposit, credit products, and wealth management services. Today, Amerant is a company with $344 million in revenue.
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