Branding Kork
December 15, 2019
Founded in 2017, Eliza and Robert Wensley created Databook with the mission is to disrupt the massive $250 billion data brokerage industry. The new platform would give users the ability to log in, connect their data, customize their profile, and earn a profit from business subscribing to the data they wish to share.
One year after their launch, we worked with their team to rename the company ‘Kork’, a modern name that evokes control of personal data.