We’re thrilled to announce WANT Branding has taken home four MUSE Awards! Our creative team struck gold with the Corporate Identity Logo for Outshift by Cisco, while also snagging silver for the Corporate Identity Brand Identity for the Qlik and…
Patreon, the platform renowned for empowering creators to monetize their content, has recently unveiled its latest rebrand. With a new logo and refined visual aesthetic, Patreon's fresh look signals a significant transformation in the brand's visual expression. More importantly, though,…
Informa Markets Fashion has a new name (created by WANT): MMGNET Group (pronounced “Magnet”), a new parent brand comprised of its existing B2B fashion-event brands — MAGIC, COTERIE, PROJECT and SOURCING at MAGIC. The mission of the new parent brand…
Earlier today, Arq revealed its rebrand by ringing the opening bell at Nasdaq. Arq is a diversified, environmental technology company with products that enable a cleaner and safer planet while actively reducing our environmental impact. Over 8 months WANT Branding…
The AI Gold Rush is in full swing and brands of all stripes are rushing to establish their particular niches in this hugely profitable and increasingly crowded industry. New AI-centered brands, departments and products are cropping up by the day,…
Time once again to honor our 'Class of 2023' . A selection of the new companies, products and brands that WANT Branding branded/named and launched in the past 12 months. Congrats to all of our wonderful clients & excited to…
Do you want to take your brand to the next level? Discover the power of the Trinity of Brand Strategy. In this article, our brand strategy professionals will explain how understanding brand positioning, exploring brand architecture, and crafting effective brand…
Do you want to know the key to a successful brand strategy? It's all about clarity, consistency, targeting, authenticity, and adaptability. When you have a clear brand positioning, consistent messaging, targeted audience segmentation, authentic storytelling, and ongoing monitoring and adaptation,…
Are you struggling to understand the difference between brand strategy and marketing strategy? Look no further! In this article, as a brand building company, we will break it down for you. Brand strategy focuses on building a strong, cohesive brand…
Are you ready to take your B2B brand to the next level? In this article, our brand strategy experts will show you how to develop a killer brand strategy that will set you apart from the competition. You'll learn how…