Sirius XM

A Stellar Leap Forward

Their Story

We embarked on an exhilarating journey to uncover a name that would capture the essence of space, technology, and connection. Inspired by these themes, we explored hundreds of ideas, each one pushing the boundaries of creativity and innovation. Initially, we were drawn to the name “Orbital,” a concept that resonated deeply with the brand’s future-forward vision. However, trademark challenges forced us to pivot and reach even higher.

That’s when we found “Sirius.” The name immediately stood out, embodying aspiration and brilliance as the brightest star in the night sky. It was the perfect metaphor for shining a light on connection and innovation. Pairing it with “XM” allowed us to retain equity from both legacy brands while crafting a cohesive identity for the future. With “SiriusXM,” we created a name that not only honors its roots but also radiates a bold vision, connecting people in ways as expansive as the cosmos itself.

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