Skip to content

Cisco is one of the pioneering brands of Silicon Valley. They have manufactured and sold the networking hardware and software that powers the internet for decades. But the internet, and Cisco’s business, have rapidly evolved. Today, new technologies and advancements in areas like AI and Web3 have created tremendous growth opportunities for startups and tech giants alike.

To explore the potential of these new trends and technologies, Cisco created an incubation unit to start, fail fast, iterate, and grow within these rapidly evolving areas outside of Cisco’s traditional business operations.

Cisco sought out WANT for a branding partnership to find a partner capable of swiftly and efficiently developing an incubator brand. This brand needed to generate enthusiasm among internal audiences, enhance recruitment initiatives in the competitive talent market, and expand and diversify the Cisco brand into emerging and captivating growth sectors.

Read the full case study at: & visit the Outshift website!

Bob Kahn, Partner at WANT Branding, Co-Chairs the 8th annual Marketing Hall of Fame
Branding In An Economic Downturn
Back To Top