Bob Kahn, Partner at WANT Branding, co-chaired the 8th annual Marketing Hall of Fame, held on June 7^th in New York City.

The 2023 Inductees are:
Dan Ariely, Professor of Behavioral Economics, Duke University
Chris Capossela, Microsoft’s Executive Vice President and Chief Marketing Officer
Amy Fuller, former Accenture CMO
Raja Rajamannar, Mastercard’s Chief Marketing & Communications Officer

The Marketing Hall of Fame celebrates the world’s best marketers, recognizing brilliance in marketing and innovation across the marketing profession. The Program honors great marketers of all kinds, no matter what discipline they come from or what type of marketing they do. Here is where you find the top marketing thinkers, doers, and role models who are shaping marketing’s future.

Top Marketers Drive Innovation and Growth

The world’s best marketers drive innovation and growth. Marketing’s role in the leadership of organizations, public or private, large or small, established, startup, or not-for-profit, is growing. Once a cost, marketing now is seen as an investment that is critical for both increasing market share, company size, and profit. By showcasing the achievements of our inductees, we celebrate the role marketing and top marketers play in business success.

To qualify for election to the Marketing Hall of Fame, marketers should meet one or more of the following criteria:

1. Marketing that works
   Innovations that have transformed organizations through purpose and had a dramatic impact on business results
2. Raising marketing’s profile
   Increasing the influence of marketing, e.g. getting a seat on the board, expanding marketing’s remit to include innovation and growth strategy
3. New marketing tools and approaches
   Pioneers of new marketing technologies and new ways of measuring the impact of marketing
4. Developing marketing leaders
   Inspiring, educating, and mentoring future generations of marketers
5. Prioritizing diversity, equity, and inclusion (DEI)
   Spearheading meaningful change, with industry-wide initiatives that celebrate differences and create inclusive environments
6. Promoting sustainability
   Initiating actions and programs that positively impact our culture, our planet, and our people.