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The following things are forgotten 5 minutes after a decision is made about what to name a product, company or service

  1. Any negative connotations or concerns with the name
  2. Any other candidates that were considered
  3. Internal bickering about preferred name candidates
  4. Consumer feedback on the final name choice
  5. The long (perhaps painful) process it took to arrive a final name

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Brand Idea vs Tagline
Naming for “peace of mind”
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